42 comprises of a thematically organised Insight-clopedia©, a battery of insights focused on understanding shifts and changes in the broader consumer culture.

42 is not a report, or a subscription product, but an organic entity that lives at the heart of Stancombe Research & Planning and is integrated in the day to day business of the agency.

42 gives Stancombe a clear advantage in the market place - insights and data informed by the context.